A Deceptively Simple Way To Improve Your Communication Skills
by Robbie Hyman |
Your speech or presentation is about your audience, not you.
Your document/memo/report/letter/blog post/email message is about your reader, not you.
Your news release/advertisement/press conference/radio interview is about your constituents, not your organization.
Focus on that single idea as you craft and deliver your communication (Is my audience getting something valuable out of this?) and almost everything else will fall nicely into place.
© 2013 Robbie Hyman Copywriting. All rights reserved. This article may not be reproduced without express written consent from Robbie Hyman Copywriting.