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Strange Choice of Words

I just learned that the NYPD has specialized units within it called “Anti-Crime.” (I assume this is true of other big-city police departments as well.) Seriously? That’s what they chose to call these police units? “Anti-Crime?” What are all of the other units for?  

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What the Helpth Are These People Thinking?

The author takes a critical look at one company’s marketing strategy as an example of what not to do when coming up with a name for a product. He uses it as a teachable moment of why it is always important to write with the reader in mind.

About Robbie Hyman

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Robbie Hyman is a professional communications and public affairs writer. He has 15 years’ experience writing for nonprofits, small business and multibillion-dollar international organizations.

Robbie has written thousands of pages of content, including white papers, speeches, published articles, reports, manuals, newsletters, video scripts, advertisements, technical document and other materials. He is also co-founder of, an online course that teaches smart money habits to teenagers.

Robbie is available as a freelance writer for federal agencies. Visit for more information. Reach him via the contact form below.

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