Your speech or presentation is about your audience, not you.
Your document/memo/report/letter/blog post/email message is about your reader, not you.
Your news release/advertisement/press conference/radio interview is about your constituents, not your organization.
Focus on that single idea as you craft and deliver your communication (Is my audience getting something valuable out of this?) and almost everything else will fall nicely into place.
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About the Author
Robbie Hyman is a professional communications and public affairs writer. He has 15 years’ experience writing for nonprofits, small business and multibillion-dollar international organizations and is available as a freelance writer for federal agencies.
Robbie has written thousands of pages of content, including white papers, speeches, published articles, reports, manuals, newsletters, video scripts, advertisements, technical document and other materials. He is also co-founder of MoneySavvyTeen.com, an online course that teaches smart money habits to teenagers.