Get to the Point

If your document or email is too wordy, if you take too long making your point, we’ll probably move on.

We spend our workdays with our fingers on a mouse, ready to click away from whatever we’re doing to get to the next task or obligation.

We’re rushed. We’re bombarded. We’re reading three things at once. Actually, we often don’t read at all. We skim. Quickly.

If your document or email is too wordy, if you take too long making your point, we’ll probably move on. Unfair, yes, but true.

About the Author

Robbie Hyman is a professional communications and public affairs writer. He has 15 years’ experience writing for nonprofits, small business and multibillion-dollar international organizations and is available as a freelance writer for federal agencies.

Robbie has written thousands of pages of content, including white papers, speeches, published articles, reports, manuals, newsletters, video scripts, advertisements, technical document and other materials. He is also co-founder of MoneySavvyTeen.com, an online course that teaches smart money habits to teenagers.