What Kind of Financial Advisor is Best?

What types of financial advisors are there, and which one is best? As the author explains, it ultimately depends on your needs.

Seeking financial advice can be a daunting task for federal employees. There are many types of advisors that provide advice and most of them will claim that they are the best kind to work with. Knowing how each professional operates can provide some clarity on who may be the best fit to work with. Understanding their compensation models can provide a lot of information about how they do business.

In full disclosure, I am a Financial Advisor and have served in multiple roles at different times in my career. I am going to provide some facts on how each type of advisor operates and their compensation structure. I believe that knowing how your advisor is compensated is pertinent information for anyone seeking financial advice.


Different types of advisors can provide good advice. There are certainly good and bad apples within each category listed below, but many advisors that fall into the categories below present themselves to the public as ‘Retirement Planners’ and ‘Financial Advisors’.

We are going to address a few things about each type, how they are paid, how they operate, whether or not they are a fiduciary and if there are any conflicts of interest.

To begin, let me define what a fiduciary is. A fiduciary is an individual who has made a promise to always act in the best interest of their clients and make recommendations that benefit the client.

Now that we have this established, let’s look at the table below for a brief overview of the most common types of advisors.

Type of Advisor Compensation  Fiduciary Primary Products
Insurance Agent Commission No Insurance and annuities
Insurance Company Advisor Commission No Insurance, annuities, Mutual funds
One Stop Shop Advisor Commission and fees Sometimes All
Fee-only Advisor Fees Yes None

The Insurance Agent

This type of advisor is paid one way – by commission. The majority of the commission they receive is up front, meaning no ongoing compensation.

They typically sell life insurance and annuities. The life insurance can be term, universal life or whole life. The most common annuities they sell are Equity Indexed Annuities (EIAs), but they can also sell a regular Fixed Annuity (FA). 

Insurance agents hold licenses to sell insurance. They do not have the ability to sell investments or give investment advice because they do not have investment licenses.

What is the commission? For life insurance it can be anywhere from 50% to 110% of the first year’s premium. Commissions on indexed annuities can be anywhere from 3-10% of the first-year premium.

Fiduciary? No. Insurance agents are governed by the suitability standard which means they have to sell a suitable product. Suitable does not mean it is the best solution for the person buying it, but it is appropriate. For example: an indexed annuity with a 10-year surrender period and limited earnings potential may be a suitable product for a 70-year-old, but the G fund in your Thrift Savings Plan (TSP) could be much better. 

A great example of the suitability standard is a meat butcher. A butcher is going to do one thing – sell you a piece of meat. He may sell you a great piece of meat, but there are two things he is not going to do – he won’t tell you that the store down the street sells the same meat for half the price. He also won’t give you advice on the benefits of a balanced diet that would include fish, chicken, fruits and veggies. Selling you a piece of meat is a suitable product, but possibly not the best for you.

Insurance agents are often endorsed by employee associations as retirement advisors. Their advice typically comes down to a recommendation to move money out of your TSP to an Equity Indexed Annuity (EIAs), which is also a common product sold at dinner seminars.

An insurance agent can be a good fit if you are looking for a life insurance policy or an annuity. One thing to be aware of is that the more you pay for your insurance product, the higher the commission the agent receives. DO NOT go to an insurance agent looking for unbiased retirement advice!

Conflicts of interest: Commissions pose a conflict of interest for anyone wanting unbiased advice. If an agent gets paid a large commission when you buy an insurance policy, he has an obvious personal interest in a product sale. In addition, if an agent is paid an upfront commission, he has no incentive to provide ongoing advice.

Insurance Company Advisor

This advisor is not much different from the insurance agent except that he can sell mutual funds and variable annuities. He is still compensated with commission for selling products and is not a fiduciary.

The One Stop Shop Advisor

This advisor will typically have insurance licenses, securities (series 7) and investment advisor licensing (series 65 and 6, or 66). The advisor can get paid commissions and/or a fee.

Methods of Compensation

  • Commissions on insurance products just like the Insurance Agent
  • Commissions for sales of mutual funds, variable annuities and other securities products like REITs (Real Estate Investment Trusts) and BDCs (Business Development Companies)
  • Fees for managing assets (can be anywhere from .50% of assets to 2% but the most common is 1%)
  • Can also charge a fee for financial planning

Fiduciary? It depends. This type of advisor is not required to act in a fiduciary manner in all parts of a client relationship but is required to act as a fiduciary if he is managing money for a fee. He is a fiduciary when managing money but must adhere to the suitability standard when selling products. 

Conflicts of interest – There are plenty here. Anytime products can be sold, and commissions paid there is an obvious conflict of interest. There may also be a conflict with asset management (AUM) fees. 

Fee Only Advisor

This type of advisor doesn’t accept commissions and only receives compensation directly from clients. Most fee only advisors will have their CFP® (Certified Financial Planner™) Professional designation and may be a part of an organization like NAPFA (National Association of Personal Financial Advisors) that requires them to sign a fiduciary oath.

Fiduciary? Yes.

Business practices – These advisors can be paid in a number of different ways, but the important thing to know is that all fees are clearly disclosed. Fee only advisors can do financial plans, manage money, and/or help with ongoing planning and investment management. Here are the most common ways they can be compensated.

  • Assets under management (AUM) 
  • Fees for planning or giving advice 
  • Combination of AUM and financial planning fee
  • Flat fee for financial planning and asset management
  • Fee based on income and net worth.

Conflicts of Interest – An advisor being ‘fee only’ is supposed to remove as many conflicts of interest as possible but that doesn’t mean they don’t exist. An advisor getting paid AUM fees has an obvious incentive to tell clients to move money out of their TSP. In the other scenarios the advisor is paid the same fee regardless of where the assets are held. 


Know what you are looking for. The information above should help you decide which type of advisor is right for you. If you just need an insurance policy, an insurance agent is a good fit. If you want to have insurance, investments, and all products with the same person then the one stop shop advisor is a good fit. If you want unbiased advice or investment management from a fiduciary, then a fee only advisor is a good fit. 

What type of advisor am I? I have served in each of the roles above at one point in my career, which has lead me to where I am today as a fee-only advisor. I chose the fee-only route because that is the kind of advisor I would want to work with.

About the Author

Brad Bobb is a financial planner with over a decade of experience working with federal employees. He is acutely focused on the financial livelihood of employees who are part of the CSRS or FERS systems. Any federal employee wanting more information about Brad can visit bobbfinancial.com.