The results just published from a new study analyze the level of trust that Americans have in the federal government in comparison to some big name companies.
The most trusted brand of all? The Postal Service.
The study found that 42% of survey respondents said “a lot” when asked the question, “How much do you trust each brand to do what is right?” Possible responses were a lot, some, not much, not at all, or don’t know.
Rounding out the top 3 along with USPS were Amazon and Google at 38.8% and 37.9%, respectively.
These 3 were also far ahead of the government, where less than 1 in 10 respondents said they put “a lot” of trust in the federal government to “do the right thing.”
Also near the bottom of the list were the news media, Wall Street and Hollywood.
The Most Trusted Brands report, released by Morning Consult, is the largest study of its kind, featuring an average of 16,700 interviews per brand for nearly 2,000 brands.
The study also found that trust levels vary by generation. The Postal Service, for example, scored high among Gen X and baby boomers whereas tech companies ranked highly with Gen Z and millennials.
