Apple Launches Discount Program for Veterans and Military

Apple has launched a discount program for active duty military and veterans with discounts on many of its products including iPhone and Apple Watches.

Just in time for Christmas, Apple Inc. launched a discount program this week for current and Veteran members of the U.S. Military, National Guard and Reserve. The discount also applies to their immediate family members who also reside in their same household.

Eligible military members will receive 10% off of Apple products which includes iPhones, Apple Watch, accessories, and more.

Apple said in a statement:

At Apple we are deeply grateful to the men and women of our armed forces. We’re proud to offer active military and veterans a new dedicated online store with special pricing as an expression of our gratitude for their brave service.

By way of example, the iPhone XR starts at $749 on Apple’s regular website, but through the military discount link at the time of this writing, it is listed as starting at $674. The new MacBook Air normally starts at $999, but through the discount page it starts at $899.

You can go directly to the military discount entry page or look for the link in the footer of the website under the “government” header. You can also visit and order from any U.S. Apple retail store at an online kiosk.

About the Author

Ian Smith is one of the co-founders of He has over 20 years of combined experience in media and government services, having worked at two government contracting firms and an online news and web development company prior to his current role at FedSmith.